Social media is an important marketing avenue for both small and large businesses. It offers an ideal space for them to advertise their products to a wider audience. However, the catch is that you need to remain consistent with your social media posts. If you aren’t posting regularly then you will have a hard time retaining your followers. The issue here is that crafting new and engaging social media posts isn’t that easy. You have to dedicate a lot of time to them which is usually not available. So, what can you do? How can you create new and exciting social media posts? Here is how.

Make Use of Pre-Designed Templates

Templates offer you the chance to model your social media posts on a particular theme. This theme might have been used before since the template would most likely have been used by others too. However, if you edit the template and give it a personal touch then it would become unique. Pre-designed templates are like a guide that you can build upon. You will have to use your creativity to edit the template and make it more in line with your business objectives. These templates will quicken the pace of the post creation process too. You will be spending less time in creating the post and more in analysing the response that it gets from your followers.

Where to Find Pre-Designed Templates

Pre-designed templates are a good way of upping your social media game. So, where can you find them? The easiest way is to search them on Google. You will find a lot of decent pre-designed templates there. Some of them might even be free. However, chances are that many others have used these templates before you. Moreover, these templates might not be of the desired quality that you are looking for. You can get pre-designed templates from freelance designers as well for a low fee. They will come up with the design of the post and you can then edit and use them whenever you want.

How to Choose Pre-Designed Templates

You should be choosing your pre-designed templates carefully. Make sure that you select the right template for each social media platform. For instance, headers are important for Twitter so select those templates that have a nice heading. Similarly, the picture quality matters a lot for Instagram posts. So, make sure that the template you are using for creating your Instagram post has a high resolution. For Facebook posts, a template that meshes good visuals with text is more appropriate. Likewise, templates with cool texts and an engaging image could be ideal for creating the perfect thumbnail for a YouTube video.

Editing Pre-Designed Templates

You should never post the pre-designed templates as-is on your social media profiles. It would not create the same impact on your followers. Moreover, it will be considered plagiarism. So, always edit the template and customise it to make it look more appropriate for your business needs before posting it on social media.

Anchor Digital is a market leader in the SEO industry in Australia. Contact us anytime if you want pre-designed templates for upping your social media game.

SEO is extremely important for businesses. It helps them in boosting their website traffic, generating new leads and making sales. In the past, SEO was considered a very difficult task that only experts were able to perform. While it is the same today, there are SEO tools available online that can be used by just about anyone to optimise their website’s viewership. So, whether you have a business website or a blog that you want to optimise, then the cost-effective method of doing it would be to use these SEO tools. The only difficulty is that there are so many SEO tools available so you may have a hard time picking the right one. Let’s make this choice easier for you. Here are some of the best SEO tools you can find online.

KWFinder

SEO is mostly based on keywords. You need to incorporate these keywords into your website’s text. This will allow the Search Engine crawlers to index your website and when that particular keyword is searched, display it in the results page. However, finding the right keywords can be difficult. Most of the common ones related to your niche have fierce competition over them. So, you need to look for long-tail keywords or think outside the square. KWFinder does exactly that. It suggests excellent long-tail keywords to you that have a lower competition. Moreover, it also lets you track the improvement you make based on this metric. If you’d like to join KWFinder, pricing starts from $29.90 per month.

SEMRush

If you are looking for a way to improve your website’s rank on Search Engines and need some suggestions in that regard then SEMRush is an ideal choice. It has an On-Page SEO Checker tool which lets you monitor the performance of your website and also offers recommendations on how this ranking or viewership can be improved. SEMRush offers insights regarding the organic click traffic you are receiving. It is an ideal SEO tool for blog owners as it lets them know which of their posts are getting the most views and shares. Though, there is also a domain vs domain analysis feature available in this tool too. It allows you to see how your blog compares to that of your competitors. To create an account, plans start from $99.95 per month.

Moz

Moz is considered by many SEO experts, to be the complete SEO software package. It can help small business owners who don’t know much about website optimisation to become SEO experts without having to do much. The advice it gives regarding SEO is very detailed and simple to follow. You are provided step-by-step instructions on what you must be doing on every page of your website to optimise it. Moz also makes doing SEO a lot easier for you as they have free tools for optimising your website. Though, if you need to be on a more professional level in marketing, Moz’s quality SEO services, pricing starts from $99 per month.

Here at Anchor Digital, we’re an agency renowned for our holistic approach to marketing and offer high-quality SEO services to businesses across Australia. If you want to find out about the best online SEO tools to optimise the viewership of your business, contact us for a consultation. We’d love to hear from you.