What is the Google SERP?

Google search engine result pages are the responses that Google displays to a search query by a Google user. This means what you get after searching anything in Google is the search engine result page. These pages are as a result of the ranking of websites which have the information you could be searching in Google. The web ranking appears from an algorithm that Google uses to rank web content based on relevance and other determinant features.

Appearing on the first Google search engine result pages means that you have the potential of getting many clicks to your website. This is the reason as to why every other person wants their website to rank on the very first page in Google search engine.

Analytics shows that if you appear in page two and beyond in Google search pages, then you rarely get many clicks as Google users tend to get sufficiency of content in the first displayed webs in the first page.

Nonetheless, appearing on the first page of Google does not mean that you will always get many clicks. The following reasons explain why?

  1. The paid ads may take several positions in the very top-ranked places in the first page pushing organic ranks down.
  2. Sometimes Google uses the SERP features to directly answer a query that may be entirely sufficient for a search leading to no clicks to the websites.
  3. Organic ranks appear on a few positions in the first Google search engine page.

SERPs are categorised into three groups as:

(a) Paid ads ranks

These are paid results on pay per click basis. Advertisers will have their websites ranked on the top positions of the first pages in Google and pay Google for every click made on their sites. Paid ads are marked (ads) and may appear in the first and last places at the first SERP. Though Google places paid ads in the first positions, they consider the content of the websites to ensure there are relevant. The highest bidder with good content is always awarded the first ranking in the paid ads.

(b) Organic ranks

These are results ranking based on the placement result of Google’s algorithm. It is said that Google uses over 200 determinant factors to rank website content into organic products. Rich SEO content may win your website a placement at the organic rank.

(c) SERP features.

These are search results that show SEO content that may not need a further click to a website. SERP features can be from paid ads, organic results or pulled from Google’s knowledge pool. SERP features are used to generate revenue for Google.

Anchor Digital is your partner in climb in marketing strategies that entail SERP ranking. They have experts in the field of content making that will help you achieve ranking in the first Google pages. You can contact Anchor Digital for more information.