Creating a Hybrid Social Media Strategy
What is paid reach?
Paid reach is the total number of people who see a paid social media post in their news feed. It helps brands purchase increased exposure for their social media updates and often displays them as 'sponsored'. Paid reach comes in various forms, including Facebook's boost post, Instagram’s promote and LinkedIn’s sponsored content.
What is organic reach?
Organic reach is the users that see your post through unpaid distribution. It is any social media activity without a paid promotion. One of the many benefits of organic reach includes publishing posts for free.
It has been getting harder and harder to achieve organic reach in the past. Therefore, companies and brands are encouraged to create a hybrid social media strategy. The hybrid strategy includes both paid and organic social media content. A brand is required to utilise the benefits of both organic and paid marketing. This will help in building an audience and generating conversions.
- Identify your clients' demographic and behaviour
You should know your audience demographics and identify their behaviours whenever you establish a marketing strategy. Facebook audience insights can offer a demographic overview of followers based on your previous paid and organic social campaigns.
- Identify popular content
Use your organic content to identify posts with the most clicks and conversions. Use the popular post as paid ads and promotions to get the most out of them.
- Ideal posting time
You have to identify the ideal time to make your post on social media.
Social media algorithms also favour organic content with high levels of engagement shortly after it is published. Organic posts that get more likes are more likely to appear in more feeds.
Also, social media analytics tools will help you identify their audience's peak times and time zones.
- Engage your followers
Paid social content gets your brand new followers that are unlikely to discover your business through organic content. However, don't overdo the paid content. Once you have attracted more followers, use organic content to build an image and community.
If you need help boosting your social media following and engagement, look no further than Anchor Digital. We specialise in social media marketing and are here to help. Visit our website or contact us for more information on how we can help you.