As a marketer, you are always trying to be the best in the digital world. The secret to this is to have the right tools for a killer SEO strategy.
These tools will help you to work smarter, get the right results, save time, and monitor your marketing growth. When you use the combination of these tools, you will be setting yourself up for marketing success.
The following are top tools to help improve your SEO strategies.
1. Google Analytics 4
This is one of the most valuable SEO tools that you should have as a marketer. Data is very important to help you make your marketing decisions. With Google Analytics 4, you get all the important information and insight to help you grow in the one place.
The best thing about Google Analytics 4 is that it can track data from several sources and platforms in addition to your website.
2. Page Speed Insights
How fast do your page loads influence your customer experience? To cultivate good customer experience, it is important to make sure that your pages are loading fast.
Google Pagespeed Insights is a tool to help you analyse the performance of your pages across multiple devices. This information will help you to determine if they need improving.
3. Local Listing Score
If you have a brick-and-mortar business, you can leverage the internet to grow your local customer base. To do this you need to take advantage of the Google Listing of local businesses.
Moz Local Listings Score is a helpful tool to determine how your offline business looks online. This tool will help you to determine the various SEO strategies that you're going to use to make your business more discoverable.
4. Google Keyword Planner
As a marketer, it is always good to know what people are searching for. Google Keyword Planner is the right tool to help you know this information.
The tool will show you the keywords, alternative keywords, the search volume of certain keywords, keyword competition, and more metrics. These details will help you to improve your SEO strategy.
5. Yoast SEO
If your business writes blog posts, Yoast SEO is a powerful tool to help your content posts rank on the search engine. It will help you to optimise for keywords, H-tags and meta description of your blog posts.
These are some of the basic tools to help you improve your SEO strategy. When used correctly, these tools can grow your marketing efforts.
If you need help in marketing do not worry because Anchor Digital will help you with all your marketing needs for your business. Contact Anchor Digital today for more information about digital marketing.