What Makes Effective Site Design?
An effective site design is useful in many ways. A good design will ensure that your site serves the intended purpose of attracting and engaging visitors. Several factors contribute to an effective site design. These include colour consistency, good imagery, simplicity and functionality. All these should be checked to ensure a good and effective site design.
It all comes down to user experience. How well will users understand your website. Will they be engaged? Will it serve its purpose? As a business owner, it’s important to consider these crucial details, as they will determine the effectiveness of your marketing.
What Makes An Effective Site Design?
- Clear Website Purpose
Your site needs to attend to the needs of its users, and needs to be clear to attract the right audience. Therefore, you need to state your website purpose clearly by describing your experiences, building your reputation, developing effective lead generation tactics and good customer support.
- Simplicity and Usability
There is no need to have a fancy website that is hard to use or navigate. You need to consider your users, and how their experience will be while using the website. The things to consider include;
- Colour choice – The colours should be consistent because they evoke emotion and communicate your message.
- Typography – Text should be easy to read and should facilitate effective visual interpretation.
- Imagery – Visual communication is important and images need to resonate with your brand
- Easy Navigation
Users should not get lost in your website, so you need to make sure that the navigation is easy and effective. Determine what your visitors will be looking for on your website, and help them find it. The menus should be clear, easy to understand and should be intuitive to make navigation easy.
- Good Content
Content makes a good part of an effective site design. Your content should be simple to understand. It should address the needs of your visitors and should be structured in a way that facilitates easy consumption.
- Fast Loading Site
Your site should load fast or else you will lose a lot of visitors. People nowadays will not wait, and if your site takes more than 3 seconds to load then they will likely click off.
These are considerations for an effective website. If you need professional website design help, Anchor digital is here to help. Contact Anchor Digital today for more information.