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What are the Different Types of Content Marketing?

Creating content is not enough; you need to make sure that you are creating content that is helpful to your audience. There are several types of content marketing aspects. You need to understand them so that you can apply the correct one for the right audience.

This article will cover different types of content marketing strategies. These include:

  • Blogging
  • Podcasts
  • Infographics
  • Videos
  • Social Media

These are the most common types of content marketing. You are likely to encounter all of these as you browse the internet. We will now look at each of these to help you understand how they are helpful in your Marketing strategy.


This is a popular content marketing strategy. It is practical and tends to produce quality results when done correctly. A successful business that has embraced content marketing has seen significant returns.

The best thing about content marketing is that it is cost-effective compared to other types of marketing. It is easy to produce content, and the results are excellent.


Visual content is gaining popularity. Therefore, you should embrace it to take advantage of many people preferring visual content.

As a marketer, it is essential to make sure that you invest some funds in developing visually appealing infographics that cover a specific topic. This way, your audience will be able to grasp the idea quickly compared to reading text content.


This type of content marketing strategy has also helped several digital marketers to get tremendous results from their efforts. Podcasts are easy to produce when you have the right equipment.

You can then promote them on various available platforms to attract an audience. An adequately prepared podcast creates brand awareness and portrays your personality to your audience.


Video content is a part of visual content. Though it can be costly to produce, it still brings great results. The secret is to create video content for your business from time to time.

Videos work well in demonstrating how something works. If you sell products in your business, you can create a video showing how these products work.

Social Media

Social media content is all about images and engaging social content. This is a fun way to reach new audiences and interact with the already existing ones. The secret is to have a prior social media marketing strategy.

If you need help in content marketing, Anchor Digital is the best place to look. They offer content marketing and social media marketing services to help businesses grow.