Search engine optimisation (SEO) is the process of creating a website that is full of optimised content, quality links, and a fantastic loading speed to land you at the top of search results on search engines. Below are some of the ways you can improve your site ranking:
Ensure that you publish relevant content on your website. Quality content will increase traffic on your site, which improves the relevance of your site. Identify and target keywords for your pages.
Keywords are the words that a reader is more likely to search for on a particular page. For instance, if your site is about dental care, ensure to have words in the content such as tooth, crowns, dentist and toothache. These are the words that a person looking for a dentist is likely to search for. Your content should also be relevant to your brand; if you are a dentist, make sure your content only talks about dental services.
Update your content regularly. The more updated your site is, the more relevant it becomes. Site relevancy increases traffic that results in a higher ranking. Keep your content fresh, exciting and informative.
Ensure you have a link-worthy site. Create relevant links within the text that work. For instance, 'click here' links that provide more information on a particular thing that the reader may be interested in. Use descriptive links by linking keywords, this will not only improve your search engine optimisation but also add value to your readers. Make sure to check broken links every couple of months and fix them. A broken link lowers your SEO ranking.
If your website is slow, people won’t stay on there for long as they don’t have the patience. Not only will having a slow loading speed make people click off your site, it also harms your ranking. Negative interactions always have a bad impact on your SEO ranking.
Pictures and images create a remarkable impact on your site. However, if you use images, ensure they are appropriately optimised. That is, consider factors like file format and size. Huge pictures that load slowly can affect your ranking. Resize huge images with an excellent impact.
Also, it may be obvious but it’s often overlooked, use the right picture for the right content. For example, use a dog picture when talking about dogs, not a cat picture.
Break up your content with headings. This makes reading or skimming easier. Headings are a way to improve the user experience on your site. One wall text discourages readers from visiting your site. Headings are appealing.
If you’re having trouble with your SEO, look to the team at Anchor Digital. We are experienced and passionate about helping our clients land their business on the first page of Google. Head to our website to learn about our services or contact us for more information.