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A Beginner’s Guide to SEO Keyword Research

Keyword research is essential as it provides valuable insight into the queries that your target audience is actually searching on Google. It tells you what topics your consumers are researching and what is popular among your audience.

So, How do You Research SEO Keywords as a Beginner?

  1. Create a list of the topics related to your business

As a business owner, you have an idea of the topics you think are relevant to your business. It could be topics that your clients repeatedly ask about or topics that are important to you. Either way, make a list of these topics. For instance, if you own a pet store, you will make a list of words that relate to pet adoption, pet food, and pet toys.

  1. Identify the keywords in your topics

After coming up with the topics, identity keywords from them. These are the words you think are essential to rank in the search engine results because clients will search for them.

  1. Intent

User intent affects keyword research in one way or another. Understand how intent affects the search and analyse it. Know and understand the effect it will have on your content.

  1. More research

Conduct more research, mostly on related search terms. Google helps when it comes to seeing other associated topics to your SEO keywords. Use this insight to make your keyword more interesting. Also, view what other pages are ranking for the terms you selected and what search terms drive the most website visits.

  1. Build your SEO keyword

After all the research, build your keyword for ranking. Use your research to make your keyword a success. Keyword selection is essential in the success of SEO ranking. So choose wisely and be creative.

If you need any assistance or guidance when it comes to SEO strategies and ranking, the team at Anchor Digital is here to help. We’re your SEO experts of choice. Visit our website or contact us for more information.