You are responsible for redoing the company's website, and it includes search engine optimisation (SEO). You realise it might not be as easy as you thought, and now you found yourself here, asking what makes an effective SEO strategy. How do you do that?
Every search engine optimisation (SEO) strategy begins with you knowing your keywords. Keywords are those words your target customers use to find solutions for the problems that your company solves. How do you know the keywords? You pretend to be your potential clients and think of the solutions they would seek from your company. What would you search on the search engine?
For instance, if you install air conditioners, your potential customers are considered with installation, maintenance and repairs of air conditioners. Your customer will probably search for "air conditioner installation service near” me or “air conditioner repairs”—the keywords being air conditioner installation or air conditioner repairs.
Create engaging content that is valuable to your target market. The content should include answers to questions that your potential clients are likely to ask. The content should answer their questions, give them insights into your product and educate them. Ensure to include keywords in the range too. Use headings and optimised images that load quickly. Headings are appealing and make it easy to skim and read.
Good user experience makes your SEO ranking more substantial. Ensure your website is easy and intuitive to navigate. Each link on the website should also work. Use the links to take your readers to the next piece of information they may be looking for.
Ensure that your page title grabs your target market attention. Create engaging and interesting titles. If the title is not attractive, readers will skip your content whether it is interesting or not. Create attention-grabbing headlines with headings and, if possible attractive optimised images.
Review your content as you add keywords. In the process, you will also add more links and add some content that you might have forgotten.
If you can afford it, hire an expert to ensure that your site is truly optimised. You can consult an SEO agency to audit your site too. They will provide you with a list of things you can add to your site to improve the ranking.