Many people know the name of the Google algorithm updates, but not many know what they actually mean. A Google algorithm update is an update to Google’s search engine ranking algorithms. This is done from time to time to improve the search experience for users.
Some are minor updates and others are more major, including the July Broad Core Algorithm Update. Updates are something to be considered because they have the potential to affect several things about your website especially its web optimisation and ranking.
What You Need To Know About the July 2021 Google Broad Core Algorithm Update
The Broad Core Update is a Google algorithm that will be released in July 2021. The update is meant to “enhance the ranking of certain content.”
Some of the key changes included in the July 2021 Google Broad Core Algorithm Update include improvement of the search experience and more high-quality search results for users.
The Update’s Effect on Your Search Engine Optimisation
Google’s latest update to its search algorithm, dubbed “broad core”, will affect search engine rankings for many websites. The broad core update is designed to make Google’s search engine more helpful. This doesn’t mean it will be helpful to you as a business.
This only makes it more important that your site is optimised for search while ensuring that you focus on the primary goal of your website being to provide value to users. This means creating quality content that is actually useful, not just a source for keywords.
More Emphasis On User Experience
User experience is another vital factor that you should be concerned about as a website owner. It is important to ensure that every aspect of your website is favouring your customers. This means that user-friendliness should be the first thing that you focus on. Your website should be easy to navigate, and the colours and fonts should be easy to read and comfortable to the eyes.
Focus on Value Addition
Content consumption is very crucial and therefore the content you create for your website should provide value. This means creating a comprehensive article on a specific subject, covering it in-depth and ensuring that readers get all the information they needed. It is no longer enough to write simple copy with a few keywords, the content needs to be the main factor.
SEO aspects of your business can be tough work, but the professionals at Anchor Digital can help take off some of the pressure. As expert digital marketers with years of experience in offering quality digital marketing services, they can help grow your business. contact Anchor Digital today for more information.