Why Is User Experience Important?
User experience (UX) surrounds all the end-user interaction with the company, its products, and services. Its focus is on connecting the business goals and the user needs. A good UX enhances the accessibility and usability of your website.
User experience is essential because of the benefits that come with it, including:
- Increases conversion
Customers will always choose to open the website with an easy and practical user experience. An increase in the number of visitors on your site will result in a growing conversion rate. It increases the company's revenue as the visitors will probably buy the products or services being provided on the website. Usability also has a significant impact on customer's satisfaction. It increases their willingness to pay for products, boost their likelihood to give referrals for products, and reduces their reluctance to switch brands.
- Lower support costs
Good user experience makes it easier for potential customers to get all the information about a product or service on your website. If all of their questions are answered on the website, they will not call or email you. Hence reducing support costs.
- SEO ranking
User experience supports search engine optimisation (SEO) ranking in a very significant way. The goal of SEO is to provide potential customers with all the necessary information in a fast and convenient way, and that is also what user experience does.
User experience ensures the page loading speed is fast, mobile responsive and implements a user-friendly URL structure. These factors increase the SEO ranking, which in turn increase the brand's reputation.
- Brand loyalty
User experience increases brand loyalty. It creates and retains a long-lasting relationship with users, meaning your brand no longer has to compete with others as the loyalty with your customers is already built.
If you need any assistance with user experience or digital marketing, whether consulting, creating or converting, the team at Anchor Digital is ready to help. Our services include web development, design, social media, and much more. Check out our website or contact us for more information.