Algorithms are complex systems used to retrieve data from its search index and immediately deliver the best possible results. When the algorithm is updated, it may affect your business in different ways. You may see some side effects when your company has been affected by an algorithm update, which will often depend on how your website is optimized.
So, how does an algorithm update affect your business?
If Google shows your site to a new different customer, the users may use your website differently. Depending on the update effect, the conversion rate may increase or decrease due to the visitors. If the website is shown to more people, the conversion rate increases and if it is shown to fewer people, the conversion rate decreases.
The algorithm changes can affect the way your site is optimised for search engines. Ultimately this will affect the amount of and type of people who get to visit the site, affecting your web traffic.
Ranking and Search Visibility
Algorithms updates affect your search engine optimization (SEO) ranking. Updates can also filter out your business from the local map result. This will affect your revenue as customers will not visit your website for information about your products or services.
How can you Analyze the Effect of Algorithm Update on your Business?
How to take Advantage of the Algorithm Updates
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