The Advantages of Adding SEO to Your Brand Strategy
Search engine optimisation (SEO) is beneficial to your brand, and it is essential to add it to your brand strategy. Search engine optimisation (SEO) comes with several benefits. They include;
- Better user experience
SEO leads to a better user experience. It is one of the many ways that you can use to improve your website and maximise user experience. It includes providing relevant information to your clients, photo and videos to support text and easy-to-navigate web pages.
- Higher close rates
Search engine optimisation (SEO) brings higher close rates. Statistics have shown that 14% of relative rates are achieved from SEO leads compared to outbound ones. This is because SEO reaches customers more. Outbound leads often lead to a lower close rate due to unsolicited interactions. SEO enables customers to do research online on a product with its specific requirement and purpose in mind.
- The primary source of leads
SEO is the most effective and prosperous source of leads among business to customer, business to business and nonprofit organisations.
- Better cost management
SEO promotes better cost management. It also helps save resources from a different department in the business or organisation.
- Higher conversion rate
SEO results in a higher conversion rate. A good ranking of your site on any search engine can significantly improve your conversion rates. If you can maintain the top rank for an extended period, your target clients will soon be aware of your products or services and the quality. This increases your credibility and reputation.
- Visit your store
Once local users have searched your product on the internet, search engine optimisation (SEO) encourages them to visit your physical store to get the products or receive your services.
- Credibility
SEO builds the brand or business credibility. When one is ranked at the top of the first three positions, your clients know you are at the top of the industry. It also suggests that you are better than your competitors, hence they will choose you. This also gives you a good reputation in your industry.
- Brand awareness
It helps establish brand awareness. It makes your customers and potential clients familiar with your brand. SEO ensures that your brand is easy to find in the search.
- Marketing strategy
Search engine optimisation (SEO) can become a long-term marketing strategy.
If you need any assistance in SEO or digital marketing, whether consulting, creating or converting, the team at Anchor Digital is ready to help. Our services include web development, design, social media and much more. Visit our website or contact us for more information.